Changing your company from a brand to an experience

Building a holistic brand experience means breaking down silos within a company to foster collaboration between community managers, PR, advertising, product marketing and customer service.
(via Sharon Weshler)

  1. Date Posted Icon 17th July 2012
  2. Notes Icon Notes: 15
  1. cloisblog reblogged this from ibmsocialbiz
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    Great read.
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  6. ibmsocialbiz reblogged this from dvirreznik and added:
    5 tips: use photos monitor...respond publicly reward stars crowdsource innovation let...
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